Black Friday readiness: Scaling for success
Retail peak season – dominated by events like Black Friday and Cyber Monday – is the ultimate test of a retailer’s systems. While intense sales growth is exciting, the risk of system failure looms large for the unprepared. Today's customers are smart; they analyze products, know competitor pricing, and demand seamless shopping journeys. Yet, a staggering 78% of retailers admit they struggle to guarantee consistent experience across all channels. For those leveraging solutions like Microsoft Dynamics 365 Commerce, the focus shifts from merely surviving the rush to capitalizing on unprecedented volume while delivering the superior, consistent experience customers expect. Ignoring the need for a unified, scalable platform is simply too financially perilous.