Microsoft Dynamics 365 Commerce
Commerce
In the retail sector, the battle for market share is no longer won by price alone, but by experience. For enterprise leaders, the challenge is not just selling on multiple channels but orchestrating a seamless narrative across them all. Microsoft Dynamics 365 Commerce is the strategic answer to fragmented retail. It moves beyond the limitations of traditional e-commerce or isolated POS systems to deliver a truly unified commerce architecture.
For C-Level executives and IT Directors, it represents the capability to deliver the right product, at the right price, to the right customer anytime, anywhere. At DeliveredSoft, we believe in deliverability. We understand that a ‘feature-rich’ platform is useless if it creates operational chaos. This guide cuts through the noise to explain how Microsoft Dynamics 365 Commerce simplifies complexity and drives measurable growth.
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Solution overview: The engine of modern retail
Many enterprises suffer from ‘channel fracture’-where online, in-store, and call center data live in silos. This opacity prevents the ‘Single Source of Truth’ that the CFO needs for fiscal discipline and the IT Director needs for system stability. Microsoft Dynamics 365 Commerce unifies back-office, in-store, call center, and digital experiences into a single, headless commerce engine.
This solution empowers you to:
- Unify global operations: Manage B2B, B2C, physical stores, and call centers from one central hub, ensuring brand consistency and operational control.
- Ensure architectural agility: Utilizing a ‘headless’ architecture, the platform separates the front-end customer experience from the back-end logic, allowing IT teams to innovate rapidly without risking system stability.
- Scalable intelligence: Built on the Microsoft Cloud, it integrates seamlessly with Dynamics 365 Supply Chain Management and Dynamics 365 Finance, ensuring that a sale made online instantly triggers the correct financial and inventory workflows.
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Key features driving business value
We reject ‘consultancy fluff.’ You need to know how this technology translates into P&L impact and competitive advantage. Here are the core capabilities of Microsoft Dynamics 365 Commerce that drive results.
1. AI-driven personalization (Copilot)
- Impact: Leverages AI (Copilot) to analyze customer behavior and deliver ‘Picks for you’ recommendations and personalized content in real-time.
- Value: directly drives Average Order Value (AOV) and conversion rates, satisfying the CEO’s demand for market leadership and revenue growth.
2. Modern store operations (Point of Sale)
- Impact: Provides a modern, mobile Point of Sale (POS) that supports ‘endless aisle’ scenarios, clienteling, and cross-channel returns.
- Value: Enhances customer experience and improves employee productivity, addressing the operational efficiency goals of the ‘pragmatic architect.’
3. Unified B2B and B2C management
- Impact: Supports complex B2B scenarios (contract pricing, quote management) and rich B2C experiences on the same platform.
- Value: Reduces Total Cost of Ownership (TCO) by eliminating redundant systems and provides a scalable foundation for future business model expansion.
4. Intelligent order management
- Impact: Orchestrates orders across all channels, optimizing fulfillment from warehouses, stores, or vendors (drop-ship) based on real-time inventory visibility.
- Value: Mitigates the ‘fear of burning money’ on inefficient logistics and ensures customer loyalty through reliable delivery promises.
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Why DeliveredSoft?
We are the pragmatic architects of your commerce success. We know that many retail implementations fail not because of the software, but because of the ‘black box’ of undefined processes.
At DeliveredSoft, we make the implicit explicit. We do not just implement software; we design a clear, documented path to value. Our ‘Radical Authenticity’ means we tell you what you need to hear to succeed, not just what you want to hear.
Our promise is: Deliverability. We guarantee that your investment in Microsoft Dynamics 365 Commerce results in a stable, revenue-generating engine that secures your legacy as a market leader.
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Conclusion
Microsoft Dynamics 365 Commerce is your instrument for market dominance. It provides the IT Director with a secure, future-proof foundation and the C-Suite with the data-driven insights needed to outmaneuver the competition. It transforms retail from a transactional necessity into a relationship-building powerhouse.
Everything starts with a conversation. Would you like to explore how a unified commerce strategy can unlock value for your enterprise? Let’s talk.
What we deliver
Microsoft Dynamics 365 is the foundation of our work, and while we operate across all industries and modules, commerce remains our specialty.
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FAQ
We know the platform inside and out - its history, its present, and its future. We stay ahead of every Microsoft update, translating technical and functional changes into real business value for our customers.
Dynamics 365 Commerce is an omni-channel retail solution that unifies back-office operations, physical store channels, call centers, and digital e-commerce platforms. Built on the enterprise infrastructure of Dynamics 365 Finance and Operations, it allows retailers to manage product catalogs, inventory allocation, pricing rules, and promotions from a single system. This centralization ensures that customer profiles, order history, and product availability data remain synchronized across all physical and digital touchpoints in real time.
The capabilities of Dynamics 365 Commerce include built-in web authoring tools for designing responsive e-commerce websites, an integrated content management system, and a modern point of sale application for brick-and-mortar retail stores. It also provides advanced inventory management for complex omnichannel order fulfillment, call center order entry modules, personalized product recommendation engines powered by artificial intelligence, and customer loyalty program management systems that function uniformly across web, mobile, and physical store environments.
Dynamics 365 Commerce licensing is calculated on a per-user, per-month subscription model for back-office and administrative employees. Beyond user licenses, the pricing model scales based on transactional volume and digital infrastructure needs, requiring additional fees for e-commerce order volumes, web hosting capacities, and external point of sale deployments. Organizations must evaluate baseline software licensing alongside consumption costs for cloud processing and payment gateway connectivity to determine total cost of ownership.
Dynamics 365 Commerce is engineered for large scale enterprise retail brands managing thousands of stock keeping units across complex global supply chains, requiring high volume web operations and multiple physical store networks. It features deeply complex omni-channel pricing, loyalty engines, and headless commerce APIs. Business Central includes basic retail and inventory capabilities but is built for small to mid-market distributors who do not require enterprise multi-channel retail infrastructure or advanced POS software natively.
Yes, Dynamics 365 Commerce includes a native point of sale application available as Modern POS for local device installations or Cloud POS for browser-based deployments. The POS system is designed to run on PCs, tablets, and mobile devices, providing store associates with real-time access to stock levels across all warehouse locations, clienteling tools for personalized customer service, cash drawer management, barcode scanning, and offline processing capabilities to continue sales transactions during network outages.
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Who are we?
We're DeliveredSoft, an Microsoft Dynamics 365 Partner based in Europe. With experts in Poland, Denmark and Spain, we build custom solutions using Microsoft Dynamics 365 for clients across a range of industries.
