Brico Depôt

About Brico Depôt

Brico is one of Romania’s most recognized home improvement retailers, with a nationwide network of 25 large-format stores, a broad DIY product assortment, and strong connections with both homeowners and professional craftsmen. Over decades in the market, the company built a trusted brand and a stable retail operation. However, its systems, processes, and digital capabilities had not fully kept pace with modern omnichannel retail.

When Brico joined the Altex Group, the challenge was twofold: not only to merge operations, but also to elevate the entire business onto a modern retail backbone capable of supporting scalable growth, streamlined processes, and enhanced customer experiences.

The goal was ambitious: integrate Brico into Altex’s Dynamics 365 backbone–fast.

The objective was clear: unify financial, warehouse, and in-store operations across both brands – while respecting Brico’s unique retail model, product complexity, and B2B sales structure.

The challenge

Unlike traditional electronics retailers, Brico’s business is characterized by highly diverse product types, complex pricing models, and hybrid B2B/B2C operations.

The challenge was to configure a setup that could support both the Altex and Brico business and transaction volume with on peak days reaching volumes above 150K transactions. This required an advanced multi scale unit setup which was able to not only handle the peaks but also secure solid performance.

While Altex typically sells a few high-value items per transaction (e.g., phones or appliances), Brico customers often purchase hundreds of small items – from nails and screws to paint and wood, often sold by weight, volume, or length.

This difference created a major challenge for system integration. The existing Altex Dynamics 365 setup had to be extended and reconfigured to support Brico’s:

• Product units (e.g., grams, meters, square meters)
• Mixed VAT structures for wood and construction materials
• Custom services like paint mixing or kitchen design
• Local regulations, including eco taxes for plastic and recyclable materials
• Distributed store warehouses with in-store fulfillment

Furthermore, every Brico store operated as a small warehouse, requiring precise stock control and efficient logistics between stores, suppliers, and customers.

The collaboration

DeliveredSoft’s team, together with Altex Group’s IT and business leaders, designed a transformation plan that combined system integration with process optimization.

The collaboration was driven by agility and pragmatism – focusing on rapid decision-making and close alignment between IT and business stakeholders. The main sponsors included Laura Marin-Kohlbaum (CIO) and Burak Gurcan, representing both the business and technology sides of the organization.

Unlike large corporate projects with endless steering committees, Brico’s project team was lean, decisive, and execution-oriented. As Michał Czerny, DelieredSoft Partner recalled:

“In Brico, every meeting had the right people – those who could make decisions. They didn’t need 20 people in the room. That’s why we moved fast and kept momentum. Even when mistakes were made, they learned quickly and adjusted.”

During the design phase, DeliveredSoft also helped surface several important compliance considerations – including the eco tax on plastic packaging. It had not been part of the initial scope due to legacy Altex processes, but before go-live the finance team recognized that it was a legal requirement in Romania. Thanks to the agile project setup, the team quickly adapted the configuration in time for launch, ensuring full compliance without impacting the timeline.

The transformation

The integration of Brico into the Altex Dynamics 365 environment was not a simple “copy-paste” rollout. It required deep adaptation of business logic and infrastructure. DeliveredSoft extended Dynamics 365 Finance and Dynamics 365 Supply Chain Management to handle:

• Complex unit-of-measure scenarios (grams, liters, meters)
• Configurable product kits for kitchens and bathrooms
• Store-level warehousing and fulfillment
• Integration with 3PL provider
• Specialized VAT and fiscalization rules for building materials
• Integration with design tools used in-store for kitchen and bathroom planning

“Our role was to bridge the complexity of DIY retail with the speed and clarity of modern ERP execution,” says DelieredSoft Partner Michal Czerny

“It’s not just about technology–it’s about giving Altex the power to grow through acquisitions with confidence and control.”

The result was a fully connected environment where every Brico process – from product configuration to customer delivery – runs through Dynamics 365.

Results and impact

• Unified systems: multiple legacy applications (SAP, POS, WMS, online order tools) replaced by one integrated Dynamics 365 platform.
• Operational efficiency: streamlined stock management and better alignment between online and offline channels.
• Regulatory compliance: eco taxes, local VAT variations, and fiscal reporting fully automated.
• Faster decision-making: small, empowered teams made it possible to move from concept to go-live in record time.
• Seamless integration with Altex Group: shared infrastructure with localized configurations for Brico’s unique retail model.

By harmonizing systems while respecting business differences, DeliveredSoft helped Brico become a fully digital, data-driven retailer – capable of serving both DIY customers and large B2B clients with precision and speed.

Looking ahead

With Dynamics 365 now powering its operations, Altex Brico is focused on enhancing the customer experience – expanding its online sales capabilities, optimizing supply chains, and improving delivery logistics for heavy or bulky goods.

The project proved that technology transformation is not just about replacing systems – it’s about reshaping how the business operates. By combining strong governance with rapid decision-making, Altex/Brico and DeliveredSoft achieved what many retailers struggle to do: merge complexity with simplicity.

The CIO of Altex , Laura Marin-Kohlbaum describes the impact this way:

“The speed and structure DeliveredSoft brought into the M&A process exceeded our expectations. They helped us go live smoothly – and now we can finally focus on building the future customer experience instead of fighting system issues.”

With a common ERP backbone, aligned processes, and harmonized data, Brico and Altex can now move forward as one retail group, ready for further innovation and continued growth.

Our DNA – Enabling fast, low-impact M&A execution

Brico’s onboarding into the Altex ERP landscape is a clear reflection of DeliveredSoft’s core DNA: to help companies transform their operations, innovate with technology, and deliver outstanding customer experiences.

In this case, DeliveredSoft completed the full transition – analysis, architecture, build, integrations, migration, and go-live – within only six months, while stores and warehouses continued operating as normal. This is the type of high-stakes transformation that defines DeliveredSoft’s identity as a partner. We specialize in helping our clients execute M&A integrations rapidly, safely, and without disrupting daily operations.

As CEO Ulrik Balling Hansen puts it:

“M&A integrations are where ERP programs usually break. We step in precisely to prevent that. With Brico, we delivered a complete transition in half a year – without slowing down the business. That’s what we mean when we say we deliver.”

DeliveredSoft is defined by a simple principle: We deliver. Always. Partnering with DeliveredSoft means working with a team that combines:

• Decisive leadership and guidance in complex environments
• Deep Dynamics 365 expertise across retail, supply chain, and finance
• Relentless focus on practical outcomes over theoretical designs

For Brico and Altex, this meant turning an ambitious merger into a smooth, well-orchestrated ERP onboarding – and enabling the group to continue its expansion momentum.

👉 Are you doing M&A? It all starts with a conversation. Let’s discuss how we can get your new aquisition integrated fast.